Trades.Digital exists because the biggest growth problem in many trades businesses isn't a lack of leads; it's the paper, sticky notes and spreadsheets that leads disappear into. We help owners move the office side of the business into digital systems that connect to their marketing, so the work they win actually turns into booked, invoiced and reviewed jobs.
What we are, and what we are not
In one sentence: Trades.Digital does marketing and business consulting for Canadian trades and home-service companies, with a focus on their office systems. We set up and connect customer records, scheduling, booking, quoting, invoicing and review requests, and we advise owners on the order to do it in.
We are not a contractor. We don't install, repair or service anything, we don't send anyone to job sites, and we never compete with clients for work. We are also not a software company or reseller. We don't sell a platform of our own, and we don't take commissions for steering you to one, so our only interest is that the system you choose gets used.
Part of the Sedighi.ca and SAZ.ca group
Trades.Digital is one of the brands in the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, serving clients across the country.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca all sit under it.
- SAZ.ca (Strategy & Acceleration Zone) is a Canadian consulting firm focused on strategy, AI and revenue acceleration, founded by Ali Sedighi as Founder & Managing Partner, with strategic leadership by Sedighi.ca.
Trades.Agency is the parent site for our trades family. Its pricing page lists the plans we work under, and our own pricing page explains them.
Ali Sedighi, MBA
Ali Sedighi leads the group. His MBA is in Technology Management. His 17+ years in digital marketing began in 2007, the year he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
Ali is the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and he is Founder & Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca and Roma Heating & Cooling.
That mix matters for this kind of work. Conversion optimisation and automation are the same disciplines that make a CRM, a booking page or a review request actually work: fewer steps, clearer wording, and a system that does the remembering so people don't have to.
How we work
Our approach is deliberately slow at the start and fast after that.
- Look before recommending. We map how a job moves through your business with the owner, the office and the field crew. Recommendations come after, not before.
- One change at a time. Crews adopt one new habit at a time. We stage the work so each change is bedded in before the next begins.
- Your accounts, your data. Software accounts are opened in your company's name. You hold the administrator login; we're a user you can remove.
- Plain-language writing. Every plan, quote and report is written so an owner can read it in ten minutes.
- Measured by your own numbers. We agree on a few figures at the start (lead response, quote speed, days to payment, review requests sent) and check them in your system.
- Honest about limits. We don't promise leads, rankings or review counts. We show the reasoning and report what happened.
Where we work
We meet by video call or in person, and work by phone, text, email and screen share, with trades across all 10 provinces and 3 territories. Paperwork rules and rebate programs differ by province, and our areas page covers what matters in each. For examples of what our methods have produced, see results from our HVAC work, or read our guides to start on your own.
When you're ready, call, text or email. You'll talk to a senior strategist, not a sales script.
Frequently asked questions
Who will I actually work with?
You start with a senior strategist, and Ali Sedighi leads the group's strategy. We don't hand you to a junior account manager after the first call.
Are you part of Trades.Agency?
Yes, in the sense that Trades.Digital belongs to the same family of brands. Trades.Agency is the parent site for our trades work, and both are part of Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company.
Do you only work with HVAC companies?
No. Our deepest track record is in HVAC, which is why our case studies come from that work, but the systems we set up apply to plumbers, electricians, roofers, renovators, landscapers and other trades.
Do you sell software?
No. We're independent of software vendors. You open your own accounts and pay vendors directly; we help you choose, set up and adopt the tools.